Benefits for Business

Training and instructional videos are fantastic tools for organisations of all sizes across a wide range of industries. They offer a cost-effective and efficient way to train employees on various topics, such as product knowledge, safety protocols, customer service, and more. They can also be used to add value for clients and other stakeholders. Take CPR videos, for example. They are very popular and can save lives by educating a wide section of the population.

So, what makes a training video effective, or, what is the benefit of recording training sessions or scripted videos?

CONSISTENCY: One great thing about training videos is that they provide a consistent learning experience. With a training video, everyone gets the same information in the same way, ensuring there are no discrepancies or misunderstandings. This is particularly useful for businesses with multiple locations or remote employees who may not have the opportunity to attend in-person training sessions.

CONVENIENCE: Training videos are also super convenient. They can be accessed at any time and from any location, making them ideal for companies with a global presence or for employees who work remotely. Employees can access training videos online, on-demand, which means they can review the material whenever they need to, improving retention and knowledge transfer.

COST: Training videos are also a cost-effective solution for businesses looking to reduce training costs. Traditional in-person training sessions can be expensive and time-consuming, particularly for companies with a large workforce. Training videos, on the other hand, can be created once and used again and again, making them a budget-friendly option.

COMPANY CULTURE: Training videos are also a great way to improve employee engagement and satisfaction. By providing employees with a flexible, on-demand learning experience, companies can show they value their employees’ time and effort. This can lead to increased employee morale, motivation, and productivity, ultimately benefiting the business as a whole.

How do you create good training content?

With a hands-on training workshop, or searching through Google, you can learn how to plan, film, and edit training and instructional videos that will engage and educate your audience as well as show you are an authority in your field. To ensure your training videos are effective, however, it’s important to plan and prepare properly. So, what is involved with making a training video?

Determine the Objective

Start by defining the objective of your training video. What do you want your audience to learn? What are the key messages you want to convey? Having a clear objective will help you stay focused throughout the planning and production process.

Create a Script

Once you have your objective, create a script that outlines what you will cover in your video. A script is a great way to ensure you cover all the key points and keep your video on track.

Plan Your Visuals

Think about the visuals you’ll use in your video. Consider using images, graphics, or animations to help illustrate your points. You can create these visuals yourself or use stock images or footage.

Consider Your Presentation to Camera

If you plan on presenting to the camera, take some time to prepare. Practice your delivery, make sure you’re speaking clearly, and try to maintain good eye contact.

Think About Lighting

Lighting is crucial for making your video look professional. Try to film in a well-lit area and avoid harsh shadows or direct sunlight. If possible, use softbox lights or other professional lighting equipment to create a more polished look.

Ensure Quality Sound

Good sound is just as important as good visuals. Invest in a good-quality microphone to make sure your audio is clear and easy to understand. Also, be mindful of background noise and make sure you film in a quiet environment.

Learn to Edit

Once you’ve filmed your footage, it’s time to edit. Editing can make a big difference in the final look and feel of your video. Use video editing software, such as Adobe Premiere or Final Cut Pro, to trim your footage, add transitions, and include your visuals and audio.

Add Music and Sound Effects

Adding music and sound effects can help create a more engaging video. Be mindful of copyright laws and use royalty-free music and sound effects that complement your content.

Incorporate Interactivity

Consider incorporating interactive elements, such as quizzes to complement your training video and make it more engaging and memorable.

Test and Refine

Finally, test your video with a small group of people to get feedback. Use this feedback to refine your video and make any necessary adjustments before releasing it to a wider audience.

Tips for Creating a Successful Training Video

1. Define the purpose of the video and the intended audience. This will help you to create a video that is tailored to the needs of your audience.
2. Use a clear and concise script that is easy to understand. Avoid using technical jargon or complex language that may confuse your audience.
3. Use visuals such as slides, images, or videos to enhance the content and engage your audience.
4. Use good-quality equipment to record the video. Ensure that the lighting and sound quality are high to ensure your audience can hear and see you clearly.
5. Keep the length of the video in mind. Aim to keep it between 5-10 minutes to ensure your audience does not lose interest.
6. Edit the video so it flows smoothly and is engaging. Use text overlays and music to enhance the video where appropriate.
7. Review the video and make any necessary changes before finalising it. Ask someone else to review the video to ensure that it is of high quality.
8. Promote the video to your target audience. Share it on your organisation’s website and social media channels to ensure it reaches as many people as possible.

Creating a training video requires careful planning and execution. It is essential to identify the topic, write the script, prepare the visuals, record the video, edit the video, review, and finalise it. With these steps, you can create a high-quality training video that engages and educates your audience.